What Exactly Do Long-Tail Keywords Mean?

Long-tail keywords are more common in voice searches and when people are shopping. These are longer, more specific keyword phrases. Most of the time, fewer individuals search for long-tail keywords than for short or "head" keywords. At first glance, they don't seem very beneficial, but if you know how to use them, they can be extremely helpful.

How Do SEO Keywords with Long Tails Work?

As an example, if your business sells classic furniture, your pages probably won't show up near the top of an organic search for "furniture" because there are too many other sites that do the same thing. This is especially true if you're a small or new business. But if you do, say, contemporary art deco furniture, then keywords like "contemporary Art Deco-influenced semi-circle lounge" will always lead you to people who are looking for that product.